A dense forest scene during twilight with tall pine trees, moss-covered ground, and faint sunlight filtering through the branches.

Designing
for better.

Logo with the text 'ROAM DESIGN CO.' in green, stylized letters.
A brown oval logo with white text that says "FOR PLANET Loving BRANDS" and the word "Loving" is in cursive.

BRANDING & SIGNAGE STUDIO

Feel Good about your website & branding.

Stand out branding, websites and signage for businesses doing good things and making a difference.

YOU CAN’T AFFORD TO BE IGNORED

The world needs more businesses that care.

When every wellness brand is sage green, and skincare brands are beige, you’re floating in a sea of greenwashing and boredom.

What you need is a brand people can’t look past.

A brand that captures hearts all your values, voice and vibrance so that you can carve your own space in the market.

And for that…

You don’t need another sage green logo (read: sad and dull), you just need a brand designer who can bring your good brand to life.

My Services

  • If your brand design is blending into the background and you’re tired of second-guessing everything, you need a brand people can’t get enough of.

    My brand identity process gives you clarity, direction and a visual identity that actually gets noticed. We take the overwhelm off your plate and build a brand and logo system that reflects your values so you can so you can stop spiralling over fonts and Pinterest boards at 3am.

  • Signage design that finally stops people in their tracks instead of making you blend into the background.
    And for that, you don’t need a another churned out vinyl shop sign, you just need bespoke, hand-crafted, eye-catching signage that makes your space easy to spot and impossible to forget.

  • Website designs that communicate who you are so you’re not relying on luck and a prayer for visibility anymore.
    We build clean, intuitive sites that cut through the noise and guide your audience clearly so you can stop wrestling with DIY fixes and trust your website to actually work for you.

Meet Donné - brand designer + strategist.

Passionately building good businesses into memorable Brands.

I help good businesses stop hiding behind “it’ll do for now” branding and finally be seen with confidence.

A woman with long reddish brown hair wearing a brown beanie and khaki jumper, standing in nature with trees in the background, holding a cream mug.

Getting clear on your value, voice and vibrance so that your customers trust and buy from you again and again.

That’s exactly what we’re doing at Roam Design Co. passionately building brands for the folks that put their hearts in it, and champion every good business we are able to support. 

Because good branding isn’t just for the sleek and corporate tech bros with big budgets and stale meeting rooms, its for the grassroots folks, the change makers and goody-two-shoes characters who are out here making the world more bearable each day.

Purposeful and responsible brand design without the beige, buzzwords, or boring bits.

our fave recent projects

PREVIOUS WORK

A stack of flyer cards with the text 'Stir' and the words 'speech,' 'language,' and 'therapy' underneath, resting on textured paper with shadows.
Flat design of a packaging box label for a body scrub product named 'Black Sand & Cucumber', featuring labels indicating non-allergenic, organic certification, vegan, cruelty-free, made in Aotearoa, and extra exfoliating qualities with a decorative black and white border at the top.
Graphic design featuring the text 'Free Harvest wholesale merchants' in various fonts and styles, along with decorative elements like flowers, arrows, and slogans promoting gluten-free, community-building food.
Pattern featuring garlic, chili peppers, lightning bolts, and labels reading 'HOT STUFF' and 'FAVOURITE ZAPPING GOOD.'

FAQs

  • Branding is so much more than a logo. It goes beyond your visuals and feeds how you communicate with your audience, your tone of voice and who you are communicating with. I am more than happy to talk through the branding process to help with any uncertainty and explain how I work. If you’re serious about your brand getting noticed, let’s talk branding.

  • I am 100% on board with trying to make branding and strategy accessible.

    Our usual payment is split in two 50% payments, however I can always negotiate something else if you need more flexibility.

    Email hello@roamdesign.nz and we can discuss further.

  • A business name to begin with and some good insight into your target audience is really useful.

    We will have a chat to determine the next steps going forward so we can ensure we are able to provide the correct solutions for you.

  • Absolutely!

    We can work with you wherever you are based, although patience will be essential with our differing timezones and communication through Zoom/Google Meet will be necessary.

  • For all communications, branding, web and design projects you will work with Donné.

    For any signage we will bring in Hayden for top-notch attention to detail and to bring your signage to life.

A person painting pink and yellow letters on a dark green wall.

READ THIS

Why your small business really needs a sandwich board.

(that works)

wildly underrated? free marketing?

say no more.

orange sun sticker on green background.
Image of roam design co logo in orange and lavender