BRAND & LOGO DESIGN

light orange star on light background

for businesses ready to move beyond DIY

If your business has heart but your branding feels a bit… held together with Canva and hope, this is for you.

green arrow on light background

I get what this feels like.

You’ve built something you care deeply about.
You know your values. You know the impact you want to make.

But your brand?
It feels fuzzy. Inconsistent. Hard to explain without a long ramble.

You might be:

  • Tweaking your logo again because it still doesn’t feel right

  • Struggling to explain what you do without over-explaining

  • Attracting the wrong people, or not enough of the right ones

  • Wondering why sales feel harder than they should

You’re not lazy. You’re not bad at business.

You’re just trying to grow with branding that was never designed to carry this much weight.

Logo for Rue Roam Design Co., featuring brown text and a circular arrangement of the company's name around the central word 'Roam' and a small sunburst graphic at the top.
A large, dark green check mark
woman in nature with long reddish brown hair wearing a brown beanie and holding a cream mug

What actually fixes this

This isn’t about a prettier logo.

What you really need is a clear brand story and direction, so everything you put out into the world makes sense and works together.

When your brand is clear:

  • People understand you faster

  • Decisions get easier

  • Your marketing stops feeling like guesswork

  • Trust builds before you ever say a word

This problem is solvable. And it doesn’t require becoming louder or more salesy.

Brand Identity

A thoughtful brand identity designed to help your business communicate clearly, consistently, and with intention.

This is for businesses ready to move from DIY to professional, without losing their heart.

What you'll get

  • Brand clarity and direction, so you know what you stand for and how to talk about it (strategy)

  • A considered visual identity, so your brand looks cohesive wherever it shows up (the visual stuff)

  • Logo suite, colour palette, and typography, so you’re not reinventing the wheel every time

  • A practical brand guide, so you can actually use it with confidence

Everything is designed so that your brand feels grounded, recognisable, and easy to build on.

Investment: Brand Identity Starts From $2300NZD

    • Brand Strategy (PDF)

    • Full Logo Suite

    • Submarks, stamps & badges

    • Colour palette

    • Typography Pairing

    • Brand Pattern

    • Business card design

    • Email signature design

    • Comprehensive Brand Guidelines (PDF)

  • 3 weeks. Once we have had a chance to connect during the Discovery Call, we will have a better idea of your requirements and can then provide a detailed timeline through our Project Proposal.

A beige background patterned with various colorful quotation marks, zigzag shapes, and wavy lines in blue, black, brown, and red.
A stack of business cards for 'Stim' speech, language therapy on a textured surface with light shadows.

OUR BRAND IDENTITY PROCESS

  • You’ve taken the leap and booked with me, now we have a yarn and see if our values align and see if we can make your brand shine brighter.
    Based on this I will give you the rundown on how Roam Design Co. can help you and our offerings.

    I’ll send you a proposal and a contract if we are in agreement and if it feels right for you, you can pay your 50% deposit.

    I’ll set you up on our Notion Client Portal and we will be on our way to a good lookin’ brand.

  • This is where we dig deep and you give me all the ins and outs of your biz.
    The good, the scary, the dreams, the vision and the plans for now and the future.

    I get to learn about your industry and look to see what makes your biz shine, and show you how to express that.

  • This is the fun part part where you start to see your brand taking shape.

    Here, we take what I’ve found out from the strategy and research and put them into creating visuals that targets your audience and I explain the reasons behind the design decisions.

    You get to offer your thoughts, ask for revisions if needed (2 rounds maximum) and provide feedback on the overall vision.

  • Touchpoints are the ways in which people interact with your brand – they can be through both tangible and intangible means.

    This is where I put your brand into action and create the physical or digital items we would have agreed on in the proposal.

    This will then be approved by you with a further 2 revisions if required.

  • You pay your final invoice while I package up your files.

    Your brand has come to life and you now get to celebrate and share it with your people.

    But no stress, I’ll still be here for any support you may need, or even just a friendly update on how you’re getting along.

WITH A BRAND IDENTITY

YOU'LL…

  • Finally stop explaining your business ten different ways

  • Have a brand that makes sense across your website, socials, print, and signage

  • Attract the right people instead of explaining yourself to the wrong ones

  • Make decisions faster because you’re not second-guessing every visual choice

  • Feel confident sharing your business without the “it’s still a work in progress” caveat

  • Build trust before you even open your mouth

  • Create a brand that grows with you instead of needing a redo every year

Sound like your future?

Get In Touch
Colorful circular stickers with text indicating they are non-allergenic, lab tested, vegan, and certified organic, decorated with a blue flower icon.
graphics and badges on a purple background for a sauce brand.

our fave recent projects

PREVIOUS WORK

See our Work →
A brochure or card on a textured surface with the text 'STÁVE Speech Language Therapy' and soft shadows.
Flat, unassembled template of a body scrub packaging box labeled 'Black Sand & Cucumber.' The box features blue, beige, black, and green colors, with text emphasizing eco-friendliness, vegan, cruelty-free, and organic certification. The packaging design includes geometric and floral motifs, and a label indicating 'lab tested non-allergenic.'
Pattern of various logos and text promoting Free Harvest wholesale food merchants, emphasizing gluten-free, community building, fair trade support, and organic products.
Pattern background with hot chili peppers, garlic, lightning bolts, and speech bubbles labeled "HOT STUFF" and "FAVOURITE ZAPPING FOOD".

FAQs

  • Branding is so much more than a logo. It goes beyond your visuals and feeds how you communicate with your audience, your tone of voice and who you are communicating with. I am more than happy to talk through the branding process to help with any uncertainty and explain how I work. If you’re serious about your brand getting noticed, let’s talk branding.

  • I am 100% on board with trying to make branding and strategy accessible.

    Our usual payment is split in two 50% payments, however I can always negotiate something else if you need more flexibility.

    Email hello@roamdesign.nz and we can discuss further.

  • A business name to begin with and some good insight into your target audience is really useful.

    We will have a chat to determine the next steps going forward so we can ensure we are able to provide the correct solutions for you.

  • Absolutely!

    We can work with you wherever you are based, although patience will be essential with our differing timezones and communication through Zoom/Google Meet will be necessary.

  • For all communications, branding, web and design projects you will work with Donné.

    For any signage we will bring in Hayden for top-notch attention to detail and to bring your signage to life.