How do I know if my business needs branding or a rebrand?

If your business has evolved, feels inconsistent, or no longer reflects your values, it may be time for branding or a rebrand. Many small businesses outgrow DIY branding once they gain clarity on their audience, offerings, and long-term direction.

Do you work with small businesses and startups?

Yes. Roam Design Co specialises in working with small, purpose-driven businesses and startups who want thoughtful, strategic branding that reflects their values and builds genuine connection with their audience.

How much does branding cost in New Zealand?

Branding investment varies depending on scope, but most small business brand identity projects range from foundational starter packages through to more comprehensive strategic brand builds. The focus is always on creating long-term clarity rather than quick fixes.

Do you offer Squarespace website design?

Yes. Roam Design Co designs custom Squarespace websites for small businesses, focusing on storytelling, clarity, and ease of use so clients feel confident managing their website after launch.

What makes Roam Design Co different from other branding studios?

Roam Design Co combines brand strategy, visual identity, and hand-crafted physical branding like signage to create cohesive and meaningful brand experiences. The approach prioritises honesty, collaboration, and alignment with each client's values.

Do you work with clients outside Hawke's Bay?

Yes. While Roam Design Co is based in Hawke's Bay, branding and website projects are delivered remotely across New Zealand and internationally, with signage projects available depending on location.

branding, Website design & packaging design for a vegan skincare brand

Yetti

A high-energy brand refresh for Yetti, created to celebrate their bold scents, quirky personality, and Aotearoa-made roots.

OUTCOME: BRANDING, WEB DESIGN, ART DIRECTION.

LOCATION: AOTEAROA, NZ

CATEGORY: Doing things differently.

SETTING THE SCENE:

We first worked with Yetti back in 2016, and a refresh was well overdue. They’d grown, evolved, and were ready to lean into their more rebellious side while keeping things cohesive and unmistakably them.

Yetti isn’t your typical bath and body brand. Made in Aotearoa, cruelty-free, and vegan, they’re all about bold scents, playful personality, and a slightly offbeat take on self-care. Think fragrances with attitude and packaging that refuses to blend in. They needed a brand that could hold all of that energy while still feeling grounded and well-crafted.

WHAT WE DID:

We built a brand that feels just as bold and unexpected as their scents. Loud colour moments, confident typography, and a visual language that celebrates the weird and the wonderful. Every choice was made to reflect Yetti’s spirit: a little wild, a little cheeky, and made with genuine care.

THE RESULT:

A brand that sparks curiosity from the shelf or the scroll. Packaging that feels as expressive as the products inside. A visual identity that resonates with the people who love Yetti: those who want their self-care with a side of personality.
It’s proof that you don’t have to play it safe to look professional. You just have to honour what makes your brand different.

Photography by Nikolai Scott